Mask
Design
In response to the unique challenges posed by the Covid-19 pandemic, we undertook a mission to redefine the student experience at Imperial, prioritizing safety and a sense of belonging. Our impact-focused approach led to the creation of a game-changing solution that not only safeguards students but also fosters a strong sense of community.
Recognizing the ubiquitous need for face coverings in public spaces, we introduced a collection of specially designed masks that go beyond functionality to embody the spirit of the Imperial community. With four unique designs, each intricately crafted to resonate with the values and experiences of Imperial students, these masks serve as a visual representation of unity in the face of adversity.
What sets our masks apart is not just their aesthetic appeal; we incorporated HeiQ Viroblock technology to provide an exceptionally high level of protection. This innovative addition underscores our commitment to not only meeting but exceeding safety standards, ensuring the well-being of every Imperial student.
To amplify the impact of our initiative, we orchestrated a comprehensive marketing campaign that included visually striking posters and a promotional video directed and filmed specifically for the student community. The response has been overwhelming, with over 1000 masks sold and a reorder already approved. Our efforts have not only addressed the immediate need for safety but have also succeeded in fostering a sense of unity and community spirit among Imperial students during these challenging times.
To find new ways to make students feel safe and at home when they arrived at Imperial amidst the Covid-19 Pandemic.
Given that masks are a necessity in public spaces we created a face covering that not only provides exceptional protection to students but also makes them feel part of the wider Imperial community. We designed 4 unique designs that represent the values and experiences of Imperial students, and our HeiQ Viroblock equipped masks provided a seriously high level of protection. In support, we designed a marketing campaign, created posters, and directed and filmed a promotional video for students. Currently, we have sold over 1000 masks with a reorder approved.