Imperial App Redesign
Research + Design
In reimagining the Imperial mobile app, we embraced the ethos of personalisation to its fullest. This was not just a redesign; it was a transformation driven by a deep understanding of student needs, gleaned from extensive research and direct student insights.
Skills: User-centered design, Personalisation Technology, Interactive UX/UI, Data-Driven Insights, Customisable Interface Development, Student Engagement Strategies, Marketing.
Our approach was to create a platform that is more than just user-friendly – it's tailored to each student's personal academic journey. The new app design offers an unparalleled level of customisation, allowing students to tailor their digital experience to match their unique academic and extracurricular interests. Features such as personalised schedules, tailored content feeds, and interactive academic tools were developed to meet the diverse needs of the student body.
The impact of this redesign is profound. It sets a new standard for how students interact with their university, revolutionising the concept of digital academic engagement. The app offers a seamless, intuitive interface that streamlines communication and organisation, but its true innovation lies in its ability to adapt to each individual, providing a personalised experience that resonates with every user. This approach not only enhances the overall student experience but also fosters a deeper connection between the students and the university.