Seventies BMX approached us to explore a new solution for BMX hubs. Current Hubs are not durable enough, too expensive, and restrict certain tricks such as crank flips.

By working directly with BMX athletes and exploring the technologies currently available, we were able to create 2 new hubs SHIFTA and ELEKTRA. Designs that are lighter, more durable, less inhibiting on the riding experience, and are at the forefront of technological capability. About to undertake production, SHIFTA and ELEKTRA are pushing the boundaries of the sport and giving ultimate freedom to riders to express themselves.